Butter & Co.
Drip Like Butter
Created a bold, culture-first identity across digital touchpoints: covering social media management, website design, and brand activation at key events.
Teams Involved:
- Design
- Social Media
- Events & Experiential
- AI-Led Creative Strategy
Overview:
Butter & Co., a brand at the intersection of beauty and street culture, tasked us with designing website banners, managing their social media presence, and executing a high-energy brand experience at The Indian Sneakerfest. The event marked the launch of their exclusive sneaker charms, with a bespoke activity zone conceptualized and executed end-to-end. Social content leaned into fast-paced AI-led topicals that matched the brand’s edgy, pop-forward tone.